Avoid the Senior Marketing Hire

You need marketing help. Your team is struggling to improve on their own. You need direction provided by a Director or VP of Marketing. But that person is too expensive. It’s a Catch-22.

Despite all the benefits a business can gain from improved guidance and team management, the additional human capital cost can prove to be too burdensome.

Often, early on, a team of specialist-, coordinator-, and manager-level marketers is what is required to get 95% of the work done. Is a full-time hire necessary for that remaining 5%?

What if there was a way to tap into the expertise of a senior marketing professional at a fraction of the cost?

Maximize Results, Minimize Risk

Hiring a fractional contractor for marketing strategy and marketing operations is a practical alternative to hiring a permanent team member. With a part-time contractor, organizations can remain agile while putting their team in the best position to achieve positive outcomes.

Why hire me for your business?

• Cost-Effective

A modest monthly retainer unlocks the strategic guidance and productivity boost of a senior leader without the financial burden of a salary, benefits, hardware, etc. By reserving as few as 8 hours, up to 40 hours a month, your startup or small business only pays for the work you need. Further, my fees are fungible and allow the organization to maintain financial flexibility.

• Growth Marketing Expertise

  I spent 7 years in the trenches of tech startups, so you don’t have to. I know the fastest path to grow operations and optimize marketing activities to achieve results quickly. With me, you can avoid common errors made by young marketing teams and managers with limited marketing experience.

  
  

• Gain a Player-Coach

I’m capable of executing the strategies I recommend. My digital marketing and demand generation background allows me to go beyond recommendations and into implementation and execution. I understand that my recommendations could expose a skill gap in your existing team. I plan on doing the required work until your marketing generalist has learned enough to take over.

• Well-Rounded of Perspective

I have exposure to and interest in a variety of businesses. You stand to benefit from continued learning and best practices from outside the organization. My external position allows me to assess situations objectively.

Contact me to discuss your marketing challenges. Learn how fractional marketing can work for you.